sunpride packaging

THIS PROJECT IS IN NO WAY AFFILIATED WITH THE COMPANY 'SUNPRIDE'

 

This project was part of our 2019 Summer Brief. We were tasked to identify a product which we felt had a weak or inappropriate visual representation. 

I decided to choose Sunpride's juice drinks as I felt these were outdated. Although, this is how the company identifies themselves, I felt that I could make modernise their visual representation inline with their competitors, Tropicana or Rubicon. 

Therefore, I decided to recreate their 3 flavours; tropical, lychee guava &

mango passion.